Integra Renewed
Back in 1986, when the Acura brand was introduced by the Honda Motor Company, 2 models kicked it off : the Legend and the Integra. Since that time several additional models have joined the Acura line up and the 2 original models were renamed : the Legend became the RL and the Integra was renamed the RSX. Today’s RSX – a three door hot hatch — continues to offer just about what the original Integra stood for : luxury, engineering, and price. Let us take another look at this well-liked seller and what the auto means to both the driver and to the company.
Honda’s advent of Acura was before and done subtly different than Toyota’s introduction of Lexus and Nissan’s roll out of Infiniti. Unlike its Japanese cousins who were introducing pure luxury brands, Honda decided to include’near luxury’ as well as expensive cars in the Acura mix. This selling methodology was kind of like selling Cadillacs and Oldsmobiles under one name, but without the making of a 3rd brand. Honda’s method has paid off as the Integra/RSX has been a well-liked seller and a pleasant bridge for Honda loyalists attempting to find something a bit more refined than the typical Honda, but without the Acura cost. Truly, a star was born with the Integra and continues to polish with the RSX.
For driver’s, the RSX offers a gusto not present on the average Honda, giving it lots of room to be’specially tuned’ by the OEM crowd. With 17 inch tires, 6 speed transmission, and seven speaker Bose sound system, the RSX has been built to provide optimal driving fun at an affordable cost. Featuring 2+2 seating, sport styling, and a 201horspower VTEC engine, the 4 banger RSX effectively mixes performance with fuel efficiency.
For the Honda Motor Company, the RSX has helped keep Acura sales strong. Latterly, the company began to market the Acura brand miles past its north american roots and the RSX [curiously still called the Integra elsewhere] has led the way. Lately {, however ,} the company has made a decision to discontinue the RSX to work on further separating the Honda and Acura divisions. Therefore, the first intent of Honda for Acura has been modified and Acura will now be exclusively sold as a luxury brand.
For Integra/RSX lovers all isn’t lost. Honda will likely sell a likewise provided deal while Acura will continue to sell the TSX, a 4 door upscale version of the RSX. Changing customer tastes have shown a near luxury coupe does not have quite as powerful as an appeal as a four door sedan, so the RSX may not be produced after 2006.
The Integra/RSX has served Acura and its drivers well ; new models are certain to build on its success as the Acura brand is spread around the planet.
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